Karma

Reddit ads or organic posts?Know the difference.

Reddit ads are paid placements bought from Reddit and marked as promoted. Organic Reddit marketing is a real member posting in the thread, where the post has to earn its place like any other. Karma does the organic kind, through verified Reddit account owners.

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Ads and organic

Two ways
onto Reddit.

Ads are bought

A brand pays Reddit for a placement, and the post carries a promoted label wherever it shows.

Organic is earned

A member posts in their own words, and the thread decides whether it belongs.

Karma runs organic

We match your brief to verified Redditors, you approve each draft, and we verify every post after it goes live.

FAQ

Questions from brands.

Reddit ads are paid placements a brand buys from Reddit itself. They show up in feeds and threads marked as promoted, and the brand pays for the reach.

We use privacy-friendly analytics to understand how this site is used, and Meta (Facebook) advertising and conversion tracking to measure our ads. Nothing is collected until you accept. Privacy